Table of Contents
- What Is HubSpot’s AI Agent (Breeze)?
- HubSpot AI Agent Pricing: The Credit System Explained
- What Plan Do You Need for HubSpot’s AI Agent?
- The Real Cost of Using HubSpot’s AI Agent
- Hidden Costs and Gotchas to Watch For
- HubSpot AI Agent Pricing vs. Alternatives
- Is HubSpot’s AI Agent Worth the Cost?
Introduction
HubSpot AI agent pricing follows a credit-based model starting at $10 per 1,000 credits. There are different ways you can use credits with Agents, for example Breeze Customer Agent charges 100 credits per conversation (roughly $1 per conversation). But there’s a catch: you need a Professional or Enterprise Hub subscription to access the Agent functionality.
In this guide, we’ll break down exactly what HubSpot’s Breeze Agents cost. You’ll learn how the credit system works across all Breeze features, what subscription you need, and how to calculate realistic monthly expenses. We’ll also cover the situations where alternatives like Resolve247’s AIChatbot might offer better value for your business.
(If you want to avoid changing your HubSpot plan, you can still add AI to HubSpot on any plan through third-party integrations.)
What Is HubSpot’s AI Agent (Breeze)?
Before diving into pricing, it’s worth clarifying HubSpot’s AI landscape. The terminology can get confusing because HubSpot offers multiple AI-related features under different names.
Understanding HubSpot’s AI Options
HubSpot provides various AI/chatbot functionality:
HubSpot Chatbot Builder is the original, rule-based chatbot tool. It uses predefined conversation flows where visitors select from scripted options. This isn’t AI-powered – it follows rigid decision trees you configure manually.
HubSpot Breeze is the newer AI suite introduced in 2025. This is where the actual artificial intelligence lives. Breeze encompasses several components that all consume HubSpot Credits:
Breeze Intelligence handles data enrichment, AI-assisted content writing, and other intelligence features. It’s accessible on Starter, Professional, and Enterprise plans.
Breeze Agents are AI-powered assistants designed for specific tasks. Currently, these include:
- Customer Agent – the AI chatbot for customer support (the focus of this article)
- Prospecting Agent – for sales outreach automation (recently out of Beta)
- Closing Agent – for insights into buyer engagement (Beta)
- Knowledge Base Agent – for keeping your documentation current (Beta)
- Personalization Agent – for tailoring website and CTAs to segments (Beta)
- Data Agent – for data research and insights (Beta)
Customer Agent and Prospecting Agent are the only Breeze Agent that are generally available. The others remain in Beta (so pricing information on the Beta Agents is currently unclear). You can see HubSpot’s Breeze AI Agents here.
This article will generally focus on Breeze Customer Agent.
What Breeze Customer Agent Does
Breeze Customer Agent is specifically the AI chatbot component within HubSpot’s ecosystem. It uses an LLM (Large Language Model) to answer customer questions from information in your knowledge base, website, and uploaded documents. It can also help route customers to the right human team, or handover to a human when the customers need human help. HubSpot opened Customer Agent access to all Professional and Enterprise customers in June 2025.
The Customer Agent works within the same HubSpot chat widget that you might already use for Live chat, so the customer asks questions in the same way as if they were asking a human. Now that you understand what Breeze Customer Agent is, let’s look into HubSpot AI agent pricing in detail.
If you are exploring AI chatbot options other than Breeze Customer Agent, our guide to the top 7 AI chatbots for HubSpot compares the leading solutions available today.
HubSpot AI Agent Pricing: The Credit System Explained
Understanding HubSpot’s credit system is essential before you commit to make sure you don’t get caught out. There are a few tips you must know to make sure your monthly credit costs don’t spiral upwards uncontrollably, such as the default Auto-upgrade (particularly if you might experience spikes in demand). We’ll explain the credit system, and then cover the key things to look out for.
How HubSpot Credits Work
When using the Breeze AI features, each task consumes an amount of HubSpot Credits (this is now a combined pool of AI credits, which was previously separate credits for Intelligence and Customer Agent).
HubSpot includes a small number of AI credits with each plan to try it out, then offer bundles of additional AI credits, but also offer buying credits in batches of 1,000 credits, however the pricing remains the same – 1,000 credits can be bought for $10 (paid monthly) or $9 (paid annually).
HubSpot Credits function as a usage-based currency for AI features across the platform. The conversion rate is linear and straightforward – there doesn’t currently seem to be a discount for buying in bulk (except that there is a 10% discount for buying annually vs monthly):
- 1 credit = $0.01 USD (1 credit can’t be used for anything)
- 10 credits = $0.1 USD (one deep research task from Prospecting Agent)
- 100 credits = $1 USD (one conversation in Customer Agent)
- 1,000 credits = $10 USD (bought in bundles, equiv. to 10 conversations, or 100 research tasks)
Here’s what credits are used for across the different Breeze Agent:
| Breeze Agent | Credit Cost | What It Does |
|---|---|---|
| Customer Agent | 100 credits ($1) per conversation | AI chatbot for customer support |
| Prospecting Agent (monitoring) | 100 credits ($1) per monitored contact/month | Sales outreach monitoring |
| Prospecting Agent (research) | 10 credits ($0.10) per company research | Deep research on companies |
| Data Agent (Beta) | 10 credits ($0.10) per response | Data research and insights |
| All other Agents (Beta) | Not yet defined during Beta | Blog writing |
As the Beta Agents are in their early stages, HubSpot are currently providing some of them for free – but note that HubSpot state they’ll “aim to provide 30 days notice before beta features start to consume credits”, so keep an eye out for unexpected costs if you are using any of the Beta Agents. You can see a full list of the current credit costs of under the Beta Features of the HubSpot catalogue.
We’ve included a full list of things to look out for later in this article, but for now here are two important things to note about HubSpot credits (we’ll recap on this later too).
Exceeding your credits & forced upgrade
If you exceed your credit allowance HubSpot handles it in one of three ways:
- Pause your account: if you have never purchased additional credits, then HubSpot will pause usage if you exceed your credit limit.
- Auto-upgrade: the default HubSpot setting is “Auto-upgrades” which means that once you’ve purchased any additional credits, if you exceed your monthly allowance your account would be automatically upgraded to a higher plan for the remainder of your contract. This means one spike of high demand will increase your plan for the remainder of your contract.
- Overage charges: the other option is “Overages” which will charge you a pay-as-you-go rate for the number of credits used at the end of your period. Your contractual monthly plan remains the same, and you are only charged for the credits you use (to the nearest 10 credits). The pay-as-you-go rate is currently the same as the normal monthly rate, so this seems like a no-brainer right now. We wouldn’t be surprised if the pay-as-you-go-rate increases in the future, so keep an eye on the current Overage price, but right now it’s the better choice!
Tip: Swap to Pay-As-You-Go Overage.
If nothing else, if you’re going to use Breeze Agents then we would recommend you change to use Pay-as-you-go Overage instead of Auto-upgrade. This means you won’t be contractually bound to higher monthly contract just because of a spike in usage one month, and will pay based on your actual usage.
To turn on the Pay-as-you-go Overage setting:
To enable Pay-as-you-go, you must be an appropriate Admin, and have purchased additional credits previously. Then follow these steps:
- Go to “Account & Billing” then “Usage & Limits”
- Under “HubSpot Credits” go to “Manage credit settings”
- Then select “Pay-as-you-go” and click Next.
- Set a maximum monthly credit limit, and click Next.
- Review the settings and click Save.
Restriction on cancelling or downgrade HubSpot Credits
If you do find yourself on a higher package of HubSpot credits than you need, you can only cancel or downgrade at the end of your HubSpot contract, so we would again suggest using the Overage option to ensure you don’t accidentally slip into a higher package that you might not actually need.
To downgrade/cancel HubSpot credits, you need to contact HubSpot support before your renewal date.
What Does a Customer Agent Conversation Cost?
Each Customer Agent conversation consumes 100 credits. At HubSpot’s pricing, that equals $1.00 per conversation if paid monthly, or $0.90 if paid annually. This is regardless of whether the conversation was “resolved” or not, you are charged either way.
Although this covers an unlimited number of messages per conversation (great!), this rule applies to short conversations too – a very simple “conversation” (including spam) will consume $1 of credits each time.
The per-conversation strategy for charging is reasonable, but the cost of $1 is significant and can quickly mount up. To work around the high cost of HubSpot’s AI Agent pricing, there are high quality alternatives that not only use per-message based allowance (a fairer way to measure usage), but also at a much lower cost. We’ve included more details on this later in this article.
Later on in this article we’ve modelled some real world situations to demonstrate total costs that you can expect – because in addition to the per-conversation credit cost, there are costs related to onboarding, plan selection etc. Next we’ll explain how your HubSpot plan effects how you can use their AI Agent tools.
What Plan Do You Need for HubSpot’s AI Agent?
HubSpot AI Agent pricing isn’t just about credits – before calculating credit costs, you need to understand the subscription requirements. Breeze Agents aren’t available to everyone (although fortunately some third-party Agents are available on all plans).
Some Agents are locked into one specific Hub Subscription (such as Prospecting Agent only available with the Sales Hub) while the Data Agent and Customer Agent are available on multiple (but not all) Hubs.
Customers on HubSpot’s free plan cannot use HubSpot’s Agent’s at all. Then, generally, the Agents require a Professional or Enterprise plan (with the exception of the Data Agent and early stage Beta agents which are available on the Starter tier).
For a full list of what is included in your current Tier/Hub, the full HubSpot Product & Services catalogue includes a full list of inclusions/exclusions; or Agent access is summarised as follows:
| Agent | Tier | Hub Subscription |
|---|---|---|
| Data agent | Starter Professional Enterprise | CRM Hub Marketing Hub Sales Hub Service Hub Data Hub |
| Customer agent | Professional Enterprise | Marketing Hub Sales Hub Service Hub Content Hub Data Hub |
| Prospecting agent | Professional Enterprise | Sales Hub |
| Knowledge base agent | Professional Enterprise | Service Hub |
| Closing agent | Professional Enterprise | Commerce Hub |
| Beta/Early stage Agents | Starter Professional Enterprise | Any |
There is a longer list of Breeze AI Agents in the HubSpot Marketplace which includes other Beta Agents for very specific tasks (such as Deal loss agent, call recap agent etc), available on a variety of subscription hubs and tiers.
A brief reminder that being on the required Tier/Hub simply gives you access to the Agent; the cost of actually using the Agent still consumes HubSpot Credits in addition to the cost of your plan.
HubSpot Plan Pricing Overview
For most of the Hubs (Marketing, Sales, Service, Content and Data Hubs) the Starter tier costs $20/month/seat, but the cost of the Professional tier varies hugely (from $100/mo/seat to $800/mo). You can see a full breakdown of their Hubs and Tiers here.
If you are already on the Professional or Enterprise plan, and on the right Hub, then you only need to consider the cost effectiveness of the HubSpot credits. But if you aren’t already on a particular Hub/Tier, then you might be wondering it’s feasible to upgrade to give you access to the Agent capabilities. Unless you need the higher Tier or Hub for the other included features, upgrading just for access to the Agents is undoubtedly not cost effective at all, here we’ll breakdown why.
Let’s assume you want to use the Customer Agent, so you might go for the Sales Hub or Service Hub which costs $100/mo/seat. So for the “cheapest” case, let’s say you have just one seat, this will mean the included “free” credits (for 30 conversations) have an equivalent cost of $3.33 per conversation. AND this doesn’t include the mandatory one-off onboarding fee of $1,500.
Then once you need extra credits to use more than 30 conversations, the cost would return to $1.00 per conversation. Note that if you have more than one seat, you still only get one set of included credits (ie 5 seats still only gets the same 3,000 credits).
So only upgrade to a higher plan if you need it for reasons other than Customer Agent. If you are currently on the Free or Starter plans, don’t worry! There is still a cost effective way to use AI in HubSpot! We’ll cover cost effective alternatives a little later in this article.
Monthly Credit Allowances by Plan
HubSpot includes a small credit allocation with each subscription tier:
| Plan Tier | Monthly Credits Included | Conversations |
|---|---|---|
| Starter Hub | 500 credits | 5 conversations |
| Professional Hub | 3,000 credits | 30 conversations |
| Enterprise Hub | 5,000 credits | 50 conversations |
These allowances are minimal for most businesses with active customer support operations, and are only sufficient for the most basic of testing (just 5 conversations on the Starter plan).
But regardless of what HubSpot plan you’re on, you can still add AI to HubSpot on any plan through third-party integrations.
The Real Cost of Using HubSpot’s AI Agent
Let’s put HubSpot AI Agent pricing in real-world context and calculate what businesses actually pay for Customer Agent. These scenarios assume you are already on the Professional tier and already have access to Customer Agent (as upgrading your Tier/Hub solely for using Customer Agent is not a cost effective option.
| Conversations / Month | Extra HubSpot Credits required | Extra cost of HubSpot Credits | |
|---|---|---|---|
| Small Business | 500 | 47,000 | $470/month |
| Growing Business | 2,000 | 197,000 | $1,970/month |
| High Volume | 5,000 | 497,000 | $4,970/month |
| 3,000 credits included in Professional plan | Plus cost of subscription plan |
Want to see how this compares to alternatives? The section below shows a direct cost comparison, so you can pick the cost effective solution to suit your needs.
Important note: These calculations assume you’re using credits exclusively for Customer Agent. If your organisation also uses Prospecting Agent, Data Agent, or Breeze Intelligence features, your actual Customer Agent capacity will be lower – or you’ll need to purchase even more credits.
Hidden Costs and Gotchas to Watch For
Beyond the headline pricing, several factors can inflate your monthly bill unexpectedly. These apply whether you’re using Customer Agent alone or combining it with other Breeze features.
Automatic Tier Upgrades
By default HubSpot automatically upgrades your credit tier when you deplete your allowance. This happens without manual approval by default, which might surprise you with charges if you’re not monitoring usage carefully.
A viral marketing campaign or product issue that drives support volume could exhaust your credits mid-month. HubSpot’s system would then automatically purchase additional credits at the standard rate.
Therefore we recommend you swap to the Pay-as-you-go Overage method (described in more detail above) to ensure that if you do have a spike in demand, it only effects one month, and doesn’t force you to upgrade for the rest of your contract. You can also set spending limits for the Pay-as-you-go method for safety.
Shared Credit Pool Problem
Your credit allocation serves all Breeze AI features simultaneously. Customer Agent, Prospecting Agent, Data Agent, and Breeze Intelligence features all draw from the same pool.
This creates a real budgeting challenge. If your sales team runs heavy prospecting campaigns (100 credits per monitored contact), those credits disappear from your support budget. Similarly, using Data Agent for research (10 credits per response) chips away at your Customer Agent allowance.
HubSpot doesn’t offer granular budgeting to allocate specific credits to specific features. You can’t say “reserve 80% of credits for Customer Agent.” Everything pulls from one pot, and whichever team uses credits first gets them.
Monthly Reset Without Rollover
Unused credits don’t carry forward. Every month, your allocation resets to zero. If you purchase 50,000 credits anticipating a busy month that never materialises, those credits vanish.
This encourages conservative purchasing but makes capacity planning difficult. Seasonal businesses face particularly tough decisions around credit allocation.
As the cost of the Pay-as-you-go credits is the same as the bundled credits, we see no benefit at the moment to pre-purchasing a bundle of credits – because if you don’t use the credits, you increase the cost per conversation even higher than it already is!
HubSpot AI Agent Pricing vs. Alternatives
HubSpot’s credit-based model isn’t the only option. Several alternatives offer different approaches to AI chatbot pricing.
Why Businesses Look for Alternatives
The most common concerns with HubSpot’s Breeze pricing model include:
- Unpredictable costs from usage-based credits across multiple AI features
- High subscription requirements (Professional or Enterprise only)
- No access for Starter or Free plan users
- High cost per conversation
- Shared credit pools where different uses consume the same credits
For businesses wanting cost effectiveness and predictable costs, these factors often prompt exploration of third-party options.
AI Chatbot Pricing Comparison
Here we will compare the costs of using HubSpot’s Breeze Customer Agent to the cost of using the best alternative, Resolve247’s AIChatbot, so you can understand just how much cost saving potential there is! We’ve also put together a full comparison of Breeze Customer Agent and Resolve247 to help you decide which is best for you.
| Conversations/month (messages/month) | HubSpot Breeze Customer Agent | Resolve247 AIChatbot | Cost Saving with Resolve247 |
|---|---|---|---|
| 800 conversations (2,000 messages) | $770/mo $0.96/conversation | $35/mo (Starter plan) $0.04/conversation | $735 saving (95%) |
| 1,600 conversations (4,000 messages) | $1,570/mo $0.98/conversation | $55/m (Core plan) $0.03/conversation | $1,515 saving (96%) |
| 4,000 conversations (10,000 messages) | $3,970/mo $0.99/conversation | $125/mo (Pro plan) $0.03/conversation | $3,845 saving (97%) |
| 8,000 conversations (20,000 messages) | $7,970/mo $1.00/conversation | $235/mo (Scale plan) $0.03/conversation | $7,735 saving (97%) |
| 16,000 conversations (40,000 messages) | $15,970/mo $1.00/conversation | $499/mo (Enterprise) $0.03/conversation | $15,471 saving (97%) |
| Based on average 2.5 messages per conversation | Plus cost of Professional Tier HubSpot plan | Resolve247 works on any HubSpot Plan |
Of course HubSpot’s Breeze Customer Agent is more integrated into HubSpot’s ecosystem than any third-party integration can be (the important parts are there, such as human handover, creating HubSpot tickets and more), but using Customer Agent comes with a significant cost increase over the high quality third party integrations that are available.
Why Consider Resolve247
Resolve247’s HubSpot integration offers several advantages for cost-conscious businesses:
- Works on any HubSpot plan, including Free and Starter tiers
- Predictable flat-rate pricing with no sneaky auto-upgrades and plenty of volume!
- Cost-effective plans, providing a saving of circa 96%.
- Custom instructions to adjust how the AI behaves (not available with HubSpot’s Customer Agent)
- No complex credit system to monitor or manage
- 30-day free trial with no credit card required
- Anti-hallucination guarantee for accurate responses
Whether you are considering using Breeze or already using it, businesses have seen comparable (and even improved!) AI capabilities at a fraction of the cost by swapping over to Resolve247. You can view Resolve247’s pricing to compare specific tiers.
When HubSpot’s AI Agent Makes Sense
HubSpot Breeze Customer Agent isn’t wrong for everyone. It makes sense when:
- You’re already on an Enterprise plan with budget allocated for credits
- You need deep native integration with HubSpot’s CRM data and deal information
- Your conversation volume stays low (under 50/month)
- You’re using multiple Breeze features (Intelligence, Prospecting Agent, Data Agent) and want everything in one ecosystem
- You value having all AI features from a single vendor over cost optimisation
Is HubSpot’s AI Agent Worth the Cost?
The value calculation depends entirely on your specific situation. Let’s examine both sides honestly.
Pros of HubSpot’s Breeze Customer Agent
- Native CRM integration makes it easy to integrate with advanced HubSpot workflows.
- Unified ecosystem keeps Customer Agent alongside Prospecting Agent, Data Agent, and Intelligence features for one invoice.
Cons of HubSpot’s Breeze Customer Agent
- Expensive subscription requirements locks out Free and Starter users
- Credit-based pricing creates unpredictable monthly costs
- High cost per conversation regardless of length or usefulness
- Shared credit pool means different teams compete for the same credits across all Breeze features
- Automatic subscription increases can generate surprise charges when credits run out
- No custom instructions to adjust AI behaviour beyond content training
The Bottom Line
For large enterprises already invested in HubSpot’s ecosystem with no budget limitations, Breeze Customer Agent offers convenience and native integration. If you’re also using Prospecting Agent, Data Agent, and Breeze Intelligence, having everything in one credit system simplifies vendor management – even if it complicates budget allocation.
For small-to-medium businesses, startups, and cost-conscious organisations, the pricing structure creates genuine challenges. The combination of high subscription requirements, high-cost credits, and shared credit pools makes budgeting difficult and potentially expensive.
Third-party alternatives like Resolve247 offer comparable AI chatbot capabilities at predictable costs. They work across all HubSpot plan levels, removing the Professional or Enterprise requirement entirely. If you only need an AI chatbot for customer support (not the full Breeze ecosystem), a specialist provider often delivers better value.
Conclusion
HubSpot AI agent pricing works out at $1 per conversation once you are on a Professional tier subscription (each conversation consumes 100 credits, purchased for $10 per 1,000 credits). Other Breeze Agents like Prospecting Agent and Data Agent also draw from this same credit pool, making budget planning complex if you’re using multiple AI features.
Before committing to HubSpot’s native Breeze AI ecosystem, calculate your expected usage across all Breeze features. Multiply Customer Agent conversations by the full per-conversation cost (including subscription overhead), then add any Prospecting Agent or Data Agent usage. Compare that figure against third-party alternatives to make an informed decision.
Want AI-powered customer support without complex pricing? Try Resolve247 free for 30 days – it integrates directly with HubSpot on any plan, including Free and Starter tiers. No credit card required.
FAQ
How much does HubSpot’s AI chatbot cost per conversation? Each Breeze Customer Agent conversation costs approximately 100 HubSpot Credits, which equals roughly $1.00 per conversation at the standard rate of $10 per 1,000 credits.
How does HubSpot AI Agent pricing work? Once you are on the right HubSpot plan (a Professional plan or higher) and on the right Hub (different Hubs include access to different Agents) then each AI Agent action consumes “HubSpot credits”. A small amount of credits are included in each plan, and then you can purchase additional credits in batches or as pay-as-you-go.
Can I use HubSpot’s AI chatbot on the free/starter plan? No. Breeze Customer Agent is only available on HubSpot Professional and Enterprise tiers. Free and Starter plan users cannot access HubSpot’s native AI chatbot. However, third-party alternatives like Resolve247 can add AI chatbot functionality to any HubSpot plan.
What HubSpot plan do I need for Breeze Customer Agent? You need a Professional or Enterprise subscription to a relevant HubSpot Hub (Marketing, Sales, Service, Content or Data Hub). The Customer Platform Professional is a bundle that starts at approximately $1,300/month. Or you can use a third-party alternative like Resolve247 which will work on any HubSpot plan.
Is HubSpot’s AI chatbot worth it? It depends on your situation. For companies already on Professional plan with low conversation volumes (under 30 conversations/month), Breeze Customer Agent offers convenient native integration. For businesses with higher volumes or those on Starter/Free plans, third-party alternatives provide better value.
What’s the cheapest way to add an AI chatbot to HubSpot? Third-party integrations like Resolve247 offer the most affordable option, starting at $35/month for approximately 800 conversations (2,000 AI responses). This works on any HubSpot plan, including Free and Starter.
How does HubSpot AI Agent pricing compare to other AI chatbots? HubSpot charges approximately $1 per conversation through its credit system, plus requires a Professional subscription. Alternatives like Resolve247 work out as roughly $0.04 per conversation (starting at $35/mo for 2,000 AI responses) and work on any HubSpot plan.
