Introduction
AI chatbots are rapidly becoming a must-have for customer support, enabling businesses to provide instant answers and 24/7 assistance. HubSpot offers its own AI-powered chatbot (known as Breeze Customer Agent) as part of its platform, but it comes with certain limitations in availability, cost, and flexibility. If you’re a small B2B company or a founder evaluating the best HubSpot AI chatbot for your needs, it’s crucial to understand how HubSpot’s native solution compares to specialized alternatives. In this post, we’ll compare HubSpot’s AI chatbot with Resolve247’s AI Chatbot for HubSpot, focusing on plan availability, pricing, customization, response quality, and support. The goal is to help you decide which chatbot offers the best value and performance for your business.
What is HubSpot’s Breeze
First, lets clarify what HubSpot currently offers. HubSpot’s Breeze ecosystem does many things so can be a bit confusing – HubSpot’s Breeze Customer Agent is just one part of that ecosystem. This article is specifically considering the Customer Agent part of Breeze, but for clarity lets quickly clarify what HubSpot is currently offering.
HubSpot’s Chatbot Builder – a chatflow based, scripted conversation. Select options from predefined choices.
HubSpot’s Breeze – more modern a set of AI tools within the HubSpot ecosystem, currently mostly in Beta (not the final product), that includes AI to enrich lead data, help write marketing materials, prospecting, and more. Using the tools consumes HubSpot Credits. Within the Breeze ecosystem the features are split into two main components:
- Breeze Customer Agent – this “Customer Agent” is the AI Chatbot component of Breeze, within the HubSpot widget. Accessible on Pro & Enterprise plans with 30 conversations included/month, then an extra add on for $50/mo for 50 conversations. Not available on Free or Starter plan.
- Breeze Intelligence – Everything else AI! Enrich leads, use AI to write marketing materials etc. Accessible on Starter, Pro and Enterprise plan. Actions consume HubSpot credits, with a small quantity included then extra add on packs available.
- Other Agents – There are other agents available such as Content Agent (Beta), Social Media Agent (Beta) and Prospecting Agent (Beta) that are currently in Beta. At the time of writing it appears that these might be eventually be available as part of Breeze Intelligence (consuming HubSpot Credits) but they may be packaged separately when released, like the Customer Agent.
HubSpot’s AI Chatbot (Breeze Customer Agent) Overview
HubSpot’s Breeze Customer Agent is an AI chatbot integrated into the HubSpot ecosystem. It is packaged separately from the rest of the Breeze ecosystem.
However, access to HubSpot’s AI chatbot is restricted. Breeze Customer Agent is only available to HubSpot users on Professional or Enterprise plans (as announced in their launch statement). Free and Starter tier customers cannot use HubSpot’s Breeze AI chatbot feature. This limitation means small businesses on HubSpot’s more affordable plans don’t have access to the built-in AI bot without an expensive upgrade.
Another important aspect of HubSpot’s AI chatbot is its pricing model. HubSpot uses a credit system for AI usage (called HubSpot Credits). Each chatbot conversation consumes 100 HubSpot credits (full details here). On Professional plans, you get 3,000 credits per month included (Enterprise includes 5,000) – effectively allowing only 30 conversations on Pro (50 on Enterprise) before incurring extra costs. If you exceed the included credits, you must purchase additional credit packs. 1,000 HubSpot credits cost $10, which translates to $1.00 per extra conversation. In other words, even after paying for an expensive Service Hub Pro (≈$90/mo per user) or Enterprise (≈$150/mo per user) subscription (and don’t forget their mandatory Professional Onboarding fee of $1,500), heavy chatbot usage can quickly rack up costs when buying extra credits (annual credit bundles offer a slight discount). This usage-based pricing can be a significant expense for growing teams.
Limitations of HubSpot’s AI Chatbot
To summarize the challenges with HubSpot’s built-in AI chatbot:
- Limited Plan Availability: Only customers on Service Hub Professional or Enterprise (or equivalent Pro/Enterprise tiers of other Hubs) can enable the AI chatbot. It’s not available on HubSpot’s Free or Starter plans, meaning small businesses on lower tiers are locked out of this feature unless they upgrade. hubspot.com
- High Cost Per Conversation: The included monthly conversations (e.g. 30 on Pro, 50 on Enterprise) may be insufficient for many support teams. Additional chatbot usage costs about $1 per conversation via HubSpot Credits. For example:
- 50 conversations/month requires 5,000 HubSpot credits for $50/mo (or $45/mo paid annually),
- 300 conversations/month requires 30,000 HubSpot credits for $300 if paying monthly (or $270/mo if pre-purchased annually).
- This pricing ($0.90-$1.00 per conversation) can strain budgets, especially compared to alternative solutions.
- No Custom Behavior Instructions: HubSpot’s AI is essentially a black box that draws answers from your content, but you cannot easily inject custom instructions or fine-tune its behavior. There’s no feature to add specific guidelines to the AI’s responses within HubSpot. You can’t tell the HubSpot bot to always promote a certain link to enterprise-tier prospects or to ask for more information when troubleshooting, or ask clarifying questions in a particular way. This lack of customization makes it harder to tailor the chatbot’s behavior to your unique business goals or tone.
- AI is not HubSpot’s focus: HubSpot is a broad platform with many great tools; but its AI chatbot is just one add-on feature among hundreds. As such, it may not receive the same depth of optimization and innovation as a dedicated AI solution.
- Quality: Our testing showed that HubSpot’s AI implementation was better than attempts by some other companies, but HubSpot’s focus is split among CRM, marketing, sales, etc., not solely on perfecting AI responses. There is no special guarantee of accuracy, and it could sometimes produce irrelevant answers if your knowledge base is lacking. For FAQ type questions where the answer clearly exists in the knowledgebase, HubSpot’s AI will probably handle that fine. Feedback from customers has been varied for HubSpot’s Breeze Customer Agent, including “varies from really poor to fine (but mostly poor)” (source), “We tried it and it is not worth it…” and “It’s all been hot garbage for me so far..” (source) and “HubSpot’s AI journey feels like a series of compromises” (source).
- Support and Guidance: With HubSpot, you’ll get standard customer support, but there’s no assistance for tweaking or improving your AI chatbot’s performance. If the bot isn’t answering correctly, you mostly have to adjust your content or wait for HubSpot’s general updates. There isn’t a personalized onboarding or AI optimization service included for the chatbot (beyond documentation). For a small company without AI expertise, this means you’re largely on your own to make the most of the feature.
- Knowledge Sources: Only a minor limitation, but HubSpot does not allow training of data on other sources such as private Notion pages. Any public website is fine for HubSpot to handle, which is perfectly reasonable, but if you have any data in Notion, then HubSpot would require you to duplicate that content, or to publically publish that content.
Given these limitations, many users start looking for an alternative AI chatbot for HubSpot that can work within the HubSpot chat widget but provide more flexibility and cost-effectiveness. This is where Resolve247’s AI Chatbot comes in.
Resolve247’s AI Chatbot for HubSpot: A Specialized Alternative
Resolve247 offers an AI-powered customer support chatbot that integrates directly into your existing HubSpot chat widget. In other words, you can have the Resolve247 AI operate through the same chat interface on your website that HubSpot provides – but with Resolve247’s AI engine handling the conversations (and optionally handing over to a human when required). This allows any HubSpot user (even on the Free or Starter tiers) to add a powerful AI assistant to their site without needing to upgrade to HubSpot’s higher plans. Let’s explore how Resolve247 addresses the key areas where HubSpot’s chatbot falls short:
1. Plan Availability and Ease of Integration
One major advantage of Resolve247 is that you can use it regardless of your HubSpot subscription level. Whether you’re on HubSpot’s free plan, Starter, Professional, or Enterprise, Resolve247’s chatbot can be added to your website and hooked into HubSpot’s chat flow. There’s no requirement to upgrade your HubSpot plan – the integration is as simple as clicking “Connect to HubSpot” using the direct integration provided by Resolve247. This means small businesses and startups can deploy an AI chatbot on their site without paying for HubSpot Service Hub Pro or Enterprise.
Resolve247 is designed for quick setup and compatibility. You can get started by following a quick start process in just a few steps. It works within HubSpot’s normal live chat (the bot can hand off to a human when needed) meaning that Resolve247 provides “high quality AI responses in your existing HubSpot chat widget, 24/7, with seamless human handover”. This lets you keep all your customer conversations in HubSpot while using a more advanced AI brain to answer questions.
2. Pricing – Lower Cost Per Conversation
When it comes to pricing, Resolve247 offers a far more cost-effective model for AI chatbot conversations. There are no “credits” to confuse things. You simply choose a plan with a number of AI responses per month (and you can flexibly change plan as needed). For example, the Resolve247 pricing starts with Starter plan is just $35 per month (or $29/mo paid annually) and includes 2,000 AI responses. An AI “response” is one answer from the chatbot to a user query. In practice, if we assume an average of 2-3 responses per conversation, that’s roughly 600-800 conversations in a month included for just $35/mo (or $29/mo paid annually) – which works out to just $0.04 per conversation. This is dramatically cheaper than HubSpot’s $1.00 per conversation cost, while providing higher quality AI responses.
Higher Resolve247 plans scale up the number of responses (e.g. 4,000 responses for $55/mo, 10,000 for $125/mo, 20,000 responses for $235/mo) driving the per-conversation cost even lower to just $0.02 per conversation on the Scale plan.
Resolve247 also allows adding extra response packs (e.g. 1,000 responses for $12) to adjust your allowance. In real terms, Resolve247’s pricing is a tiny fraction of HubSpot’s cost and also more flexible to suit your needs. This predictable, scalable pricing is ideal for small businesses that need to control costs.
To illustrate the difference, consider 300 chatbot conversations in a month: with HubSpot, you’d have to be on the Pro plan or higher ($90/mo or more) and also pay $300 in credit charges. But with Resolve247, the $35 Starter plan will cover it (that’s a huge saving of 88% $265!). And that’s not considering the increased cost of the HubSpot plans themselves (and the mandatory onboarding fee). This pricing advantage makes Resolve247 a compelling alternative for budget-conscious teams.
| Plan | HubSpot Free/Starter Plan & Breeze Customer Agent | HubSpot Pro+ Plan & Breeze Customer Agent | HubSpot Any Plan & Resolve247 |
|---|---|---|---|
| 50 conversations | Not Allowed | Small $50/mo | Starter $35/mo |
| 300 conversations | Not Allowed | Medium $300/mo | Starter $35/mo |
| 1,000 conversations | Not Allowed | Large $1,000/mo | Core $55/mo |
3. Customization and AI Behavior Control
Another area where Resolve247 shines is customization of the AI’s behavior. Resolve247 works excellently with zero customisation, but there are often situations that you’ll want to handle in specific ways – this could be handling different customers in different ways, promoting special offers etc. Resolve247 allows you to set Custom Instructions for your chatbot. This means you can provide the AI with specific guidelines, or business rules that it will follow in conversations. For example, you might instruct the bot:
- “If a visitor asks about enterprise-level features or pricing, inform them about our enterprise plan and suggest booking a call [with a provided link].”
- Or “When a user seems to have a technical issue, first ask for additional details about their setup before providing an answer.”
These kinds of tailored instructions help ensure the AI behaves in alignment with your sales or support strategy.
HubSpot’s native AI chatbot does not offer this level of behavioral customization – you cannot directly edit its underlying behaviour or rules; you get what you are given. In contrast, with Resolve247 you have direct control by simply describing what you want to achieve (no complicated work required and no chatflow builder!) to tweak how the AI responds in certain scenarios. This feature is extremely valuable for refining customer experience. All plans support Custom Instructions for the AI, so you can make the bot incorporate your unique business logic into its responses.
Ultimately, this means Resolve247’s chatbot can be more proactive and personalized in handling chats, and handle more queries correctly. You’re not limited to just Q&A based on existing articles; you can guide the AI to, refer to a particular promotion if the customer is asking about a certain subject, and so much more customisable behaviour – whatever fits your needs. This level of customization can help increase sales and satisfy customers in ways a generic chatbot might miss.
4. Quality of Responses and AI Expertise
Resolve247 is a specialist in AI customer support, and this focus translates to higher answer quality and accuracy. Providing high quality AI responses is our core mission – “Your existing tools do other things… we have one thing to do: great AI.”. Because AI chat is not just a side feature for Resolve247, we invest in the latest premium models and industry leading techniques to ensure the chatbot’s performance is top-notch. In fact, the techniques that Resolve247 use are on average 12 months ahead of research released by Google, underscoring our commitment to cutting-edge AI technology.
One standout promise from Resolve247 is our “Anti-hallucination Guarantee.” In AI terms, “hallucination” is when the chatbot confidently gives an answer that is not based on your actual content. Resolve247 is so confident in our chatbot’s accuracy that we literally guarantee it won’t make things up. This comes from a multi-step AI process we employ to double-check responses against your knowledge sources. For a business, this means you can trust that the answers given by the Resolve247 bot will be reliable and on-brand, reducing the risk of confusing your customers with wrong information.
The Resovle247 AI will only use information you’ve provided, so if a customer asks about a ccmpetitor, our AI will only respond using the content you’ve provided, not using any pre-trained knowledge; so you can be sure the AI is always in line with your brand and on your side!
HubSpot’s AI doesn’t come with an accuracy guarantee. In contrast, Resolve247’s specialized approach and guarantee offer peace of mind that the AI won’t go off-script. Users have noted that generalist platforms treat AI assistance as an afterthought, whereas a purpose-built AI service like Resolve247 can show “what’s actually possible with AI” when it’s the main focus.
In summary, when it comes to response quality, Resolve247’s chatbot is designed to deliver more accurate, context-aware, and helpful answers, to provide your customers with answers, not frustrate them. It uses advanced techniques to ensure consistency and correctness. For small companies that need every customer interaction to count, this quality difference is crucial.
5. Personalized Support and Onboarding
Small businesses and founders often appreciate hands-on help when deploying new technology. This is another area where Resolve247 outperforms HubSpot’s native offering. Resolve247 provides a high level of personal support to ensure your AI chatbot succeeds. We openly invite users to reach out for help – offering to assist with setup over a screen-share, email, or whatever method you prefer. If you’re unsure how to train the bot or want to optimize its behavior, the Resolve247 team is ready to guide you.
HubSpot, being a large platform, has excellent general support and knowledge base articles, but it’s not going to give you AI-specific coaching for your chatbot. You won’t have HubSpot’s product team fine-tuning your bot’s responses or advising on how to improve its performance for your niche – you’ll likely need to rely on community forums if issues arise. For many smaller companies, that means the HubSpot AI chatbot could underperform simply because they aren’t sure how to best utilize it, and there’s no dedicated specialist to ask.
Resolve247, on the other hand, is keen to talk with you and ensure the AI is working exactly as you want. This personal touch can be invaluable. While our AI Chatbot can get up and running with no effort at all, we’re on hand to collaborate with you if you would like any help – you can of course use our own chatbot to ask questions during setup. This level of customer success focus means that by choosing Resolve247, you’re not just getting a product, but also expertise to help tailor it to your business. For a founder or small support team, that can flatten the learning curve and lead to better outcomes.
6. Knowledge Sources include Notion etc
Many businesses utilise sources such as Notion to store internal knowledge bases, SOPs, policies etc. HubSpot would require those pages to be publicly shared to train on the webpage URL. However if you want to train your AI on non-public data then Resolve247 can handle this for you. For example to use private Notion pages, you simply click Connect, select which pages to share, and the AI retrains on that content in minutes.
Comparison: HubSpot AI Chatbot vs. Resolve247
To recap the differences between HubSpot’s built-in AI chatbot and Resolve247’s HubSpot-integrated AI solution, here’s a side-by-side comparison:
| Aspect | HubSpot’s AI Chatbot (Breeze) | Resolve247 AI Chatbot |
|---|---|---|
| Plan Availability | Only on Service Hub Professional/Enterprise plans (not available on Free/Starter) | On any HubSpot plan (Free, Starter, etc.) via one-click integration. No HubSpot upgrade required. |
| Cost per Conversation | $0.90-$1.00 per conversation ($50 per 50 conversations) High-tier subscription fees. | $0.03-$0.05 per conversation ($35 for ~800 conversations) Large allowances included. |
| Knowledge Sources | Can be trained on any website. | Can be trained on any website, and private Notion content. |
| Custom Instructions | No – standardised behaviour, AI logic can’t be fine-tuned. | Yes – allows setting custom AI instructions (e.g. specific actions, preferred behavior). |
| AI Response Quality | Add-on platform feature. No explicit accuracy guarantee; quality depends on your content and HubSpot’s tuning. | Specialized AI provider focused on AI quality for customer support. Uses advanced techniques (ahead of big-tech research) and has an Anti-hallucination Guarantee for accurate. |
| Setup Process | Quick and Simple, no chatflow builder or complicated AI training required. Get setup in minutes. | Quick and Simple, no chatflow builder or complicated AI training required. Get setup in minutes. |
| Support | Standard HubSpot support (help articles, community). No chatbot-specific coaching; feature is self-serve to configure. | Personalized support from Resolve247 team if you want it. Offers help with setup, optimization, and troubleshooting (even via one-on-one screen-share). They actively ensure the AI works as you intend. |
| Onboarding | Mandatory Professional Onboarding fee of $1,500 for the Pro/Enterprise plans. | Optional (& free) personal onboarding if you want it – or can be entirely self-serve! |
As the table shows, Resolve247’s AI chatbot addresses many pain points that HubSpot’s built-in AI chatbot might present to small and mid-sized businesses.
Conclusion: Which HubSpot AI Chatbot Option is Best for You?
If you’re deciding on the best AI chatbot for HubSpot, it largely comes down to your priorities in cost, control, and quality. HubSpot’s native Breeze Customer Agent is a convenient choice for those already on Enterprise or Pro plans – it’s deeply integrated and can certainly deflect basic queries effectively. However, it comes with significant constraints: you need a pricey plan to even unlock it, and you may incur high usage fees as your conversations grow. Plus, you have limited ability to tailor its behavior beyond feeding it help articles.
For many small B2B companies and startup founders, these limitations make the native HubSpot AI chatbot less attractive. Resolve247’s AI Chatbot emerges as the better alternative in such cases. It offers broader availability (works with any HubSpot tier), dramatically lower costs per conversation, and greater flexibility through custom instructions. Moreover, because Resolve247 is laser-focused on AI customer support, you benefit from their continuous improvements in AI accuracy and their hands-on support to ensure your chatbot performs excellently.
Quality, pricing, and plan availability are the main considerations you can’t afford to ignore. Resolve247 leads on all three: it delivers high-quality answers with an accuracy guarantee, at a fraction of the cost, and doesn’t force you to upgrade your whole HubSpot subscription. Additionally, the comfort of having real people ready to help you fine-tune your AI can be a game-changer for getting the most out of chatbot technology.
Resolve247: The Best AI Chatbot for HubSpot on Any Plan
In summary, for businesses using HubSpot and looking to add an AI chatbot for customer support, Resolve247 offers the best of both worlds – seamless integration with HubSpot’s chat widget paired with superior AI capabilities and value. It’s an ideal way to enhance customer service efficiency without breaking the bank.
Next Steps
Before you commit to HubSpot’s built-in AI (or if you’re finding its costs hard to justify), consider taking Resolve247’s chatbot for a spin with a 30 day free trial. It could be the smarter choice to reduce support workload, delight your customers, and save your budget all at once.
HubSpot has a great set of features, but aren’t focused on their AI offering. Resolve247 can provide high-quality, reliable AI answers on any HubSpot plan. Resolve247 connects straight into your existing HubSpot widget, providing instant accurate answers to your customers!
If you want the best AI chatbot for HubSpot – one that in just minutes will reduces your customer support workload by 50%, remove customer waiting times, never hallucinates, and works on every HubSpot plan – Resolve247 is the safest bet.
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FAQ
Can I add Resolve247 on HubSpot Free or Starter?
Yes – the integration works on every HubSpot tier, so no upgrade is required.
What’s the real cost per conversation?
Resolve247’s Starter plan provides 2,000 AI replies for $35 (equivalent to $0.04/conversation) vs HubSpot Breeze which costs $50 for 50 conversations ($1.00/ conversation).
Can Resolve247 use data from Notion?
Yes – you can connect private or shared Notion pages to Resolve247 without making them public.
Can I easily give the AI instructions, or change its behaviour?
Yes, Resolve247 includes “Custom Instructions” on every plan; HubSpot’s bot doesn’t expose prompt editing.
How do you guard against AI ‘hallucinations’?
Resolve247 use industry leading techniques to provide the highest quality answers, and offers an Anti-Hallucination Guarantee – any invented answer means that month is free.
How long does setup take?
The AI will take roughly 4 minutes to train for every 100 web pages you have, and to connect to HubSpot is done in just two clicks.
What if the bot can’t answer?
If the Resolve247 AI can’t answer a question (and if your Custom Instructions don’t advise) then the AI will politely say it doesn’t have the information – it won’t make anything up. Depending on the information/instructions the AI will then ask if they want to be transferred to a human, or will advise of your “contact us” information from your website.
Can I scale usage without surprises?
Plans go up to 20 000+ replies; extra 1,000-reply packs are just $12, giving predictable, low per-chat costs.
